National Summary of The CODA Survey: The Impact of Crafts on the National Economy Minimize

CODA NATIONAL RESEARCH DATA 2000
126,544
Total Estimated Craft Population
            83,200
Affiliated with Craft Organizations
            23,344 Non-Affiliated
            20,000 Additional Non-Affiliated
$76,052
Average Gross Sales/Craft Household
$50,000
Average income after expenses
            (26% above National Income)

            
$39,657 National Median Income
$4.2 Billion
retail markup added to wholesale
  
$13.8 BILLION TOTAL ECONOMIC IMPACT
 
Craftspeople that have paid employees generally
have three times the household income and ten
times the sales/revenue of those that work alone.
 
 
DEMOGRAPHIC PROFILE:

93% of craftspeople in the U.S. are Caucasian
64% are female
41% are between 46 & 55, the median age is 49
            10% are below 35, 26% are 36-45
            17% are 56-65 and 6% over 65

78%
are members of a craft organization 
 
WORK ENVIRONMENT:
79%
work in studio on/in their residential property 64% work alone in a studio
           18%
work with partner or family member
          
16% work with paid employees
87.2%
employ no full-time employees
20%
employ at least one part-time employee
4.39
is the average number employed full-time by
            those Craftspeople with employees

2.24
the average number of part-time employees
$56,041
is the average annual payroll expenditure
            for craftspeople with employees
 
 
DISTRIBUTION METHODS FOR GENERATING SALES/REVENUE:
52.87%
are direct retail sales and of those sales
            51.80% are from craft fairs

            27.09%
are from the studio
            14.80%
are from commissions
            6.31%
are from other sources
27.03% wholesale in the U.S.
11.27% consignment sales from galleries
8.36%
other sales
0.47%
wholesale, international export
60% gross sales/revenue are in maker’s home state
 
Notes on Terminology:

INCOME
is the gross annual sales/revenue less any material costs and less other fixed costs.  We assume this figure was used for income tax reporting. Gross annual SALES/REVENUE is monies received for craft related activities including sales of craft products, teaching, lectures, or even grant monies and awards.

INDUSTRY COMPARISON
DOLLARS

Shoe Industry*

$41.6 billion

Magazines*

$31.9 billion

Airline Tickets*

$29.5 billion

Funeral/Burial Expenses*

$16.0 billion

Vegetables and Melons**

$15.0 billion

Craft Industry

$13.8 billion

Fuel Oil and Coal*

$13.2 billion

Fruit and Tree Nuts**

$12.3 billion

Taxicabs*

$  3.7 billion

Potatoes**

$  2.7 billion

Tobacco**

$  2.4 billion

Peanuts**

$  1.0 billion

*U.S. Census Personal Consumption Expenditures 1998.**USDA Crop Value, 1999

 

NATIONAL ARTIST POPULATION ESTIMATES

TYPE OF ARTIST

NUMBER

Designers

685,000

Architects

171,000

Musicians

164,000

Actors/Directors

151,000

Authors

140,000

Photographers

137,000

Craft artists/other misc. artists

127,000

Announcers

  62,000

College Art Teachers

  36,000

Dancers

  34,000

Painters/Sculptors

  26,000

1994 Report, National Assembly of Local Art Agencies

INCOME & SALES VARIES BY CRAFT MEDIUM
Listed in order of Gross Sales/Revenue

MEDIUM

SALES

INCOME

RESPONSE

Paper

$37,529

$24,195

3.65%

Organic Material

$42,681

$21,270

1.00%

Enamel

$53,247

$29,612

0.58%

Plastics

$53,760

$26,360

2.57%

Leather

$58,586

$32,182

1.03%

Fiber/Textiles

$60.665

$22,629

15.79%

Clay

$60,704

$29,008

18.36%

Wood

$67,907

$27,819

10.61%

Mixed Media

$69,670

$26,033

8.54%

Other

$81,709

$32,292

5.09%

Metal

$108,133

$35,484

21.83%

Glass

$111,051

$38,237

10.95%

Overall/Average

$77,897

$29,939

100%

  










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